Digital printing is a process focused on taking projects directly from computer files to printers. This is distinct compared to other processes because there are no in-between steps. A professional at the printing company clicks print, and a machine produces the work.
This approach, however, has some quirks. Here are four tips for making the most of the digital printing solutions available to you.
Your digital files need to create the least trouble possible for the folks at the printing business. Ask what software they're using, including which versions they have. When you save files, try to target them in terms of format as close to what the printing company is using as possible. Doing so will improve the chances the integrity of your project will hold up as files are moved among the various devices involved in the process.
In modern computing, a color profile is a small bit of software that's designed to mitigate discrepancies between systems. For example, you'll want to know that the profile used for your computer's monitor reproduces colors as faithfully as possible when compared to the printed product.
Ask the company for copies of their profiles. Install them on your computers and make sure everything looks good. If the color seems off when you look at your screen, make adjustments using the hardware rather than the profile.
Many processes are used in the digital printing world. Most of the time, when folks refer to processes in this industry, there mean color processes. For example, a four-color process is commonly used for brochures and flyers. Conversely, you'll need to use at least 6 colors if your project demands photographic quality.
Every process has its pros and cons. Particularly, more colors usually equal higher costs and slow print times. Talk with your services provider to learn which specific processes they think will work best on your job.
Make Choices Early
The logic of dealing with file formats, color profiles, and processes is to ensure that your idea will be faithfully translated from the screen to the printer. If you want to reduce the risk that something will go wrong along the way, the best answer is to plan. Figure out which file format, color profile, and process you'll require. The goal is to ensure that none of those elements will change from the time you create the digital printing file until the printer delivers a finished product.Share